Story by Sama’J Nelson

SaulPaul had the opportunity to kick off the most highly anticipated party during the South by Southwest Music Festival in Austin, Texas. The back by popular demand party was hosted by famously known food guru, Rachael Ray. She once again celebrated her love for awesome food and great music. This year was Rachael Ray’s 6th Annual Feedback Festival and as in great taste, it was hosted at Stubbs Bar-B-Que. She created the festival which has  grown in attendance each year. Last year’s attendance was more than 8,000. And this year alone, before the gates opened, there were more than 40,000 RSVPs!

Racheal Ray’s feedback festival has been voted as one of the best parties during SXSW in 2012 and in 2013. Party goers were treated to catered food and drinks. To top everything off, she introduced some new Indie artists to come perform. The Austin American Statesmen even noted the increase in attendance – “her party is always one of the most popular parties to attend, but this year was the first time that the line formed before the doors were opened, and capacity was filled!”

SaulPaul kicked off this musical festival with the Eastside Panther band as people entered the venue. Many spectators were excited about the grand entrance as well as food and drinks. Some of the musical acts that performed over throughout the day included were Macklemore and Ryan Lewis, Kenny Loggins, Blue Sky Riders, Eagles of Death metal, Delta Rae, and Bob Schneider. Next year, we expect the Racheal Ray’s Feedback Festival to be bigger and better!